: A ratio of revenue earned for every dollar spent on advertising. Buying Methods
: The total cost divided by the number of conversions (e.g., a sale or sign-up). media buying terminology
Securing ad space ranges from direct, human negotiation to automated, instant bidding. : Buying ad space directly from a publisher. : A ratio of revenue earned for every
: Content streamed via the internet (OTT) on connected devices (CTV) like Smart TVs. human negotiation to automated
: Demographic clusters used for targeting, such as "16-34 Men". Media Strategy Frameworks Media Buying - Quantcast
: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period.