While high-end enterprise software often requires five-figure monthly minimums, several high-quality options allow you to plan, execute, and track media buys for free or at very low cost. 1. Best Free Platforms for Execution
The standard for beginners. Both are entirely free to use for planning (using tools like Google Keyword Planner ) and managing campaigns across search, social, and YouTube with no minimum spend. media buying software free
These platforms are free to join and use, meaning you only pay for the actual advertising impressions or clicks you purchase. Both are entirely free to use for planning
A specialized platform for streaming and Connected TV (CTV) that is free to sign up for, with a low minimum spend of $50 per day. 2. Top Freemium Media Planning & Automation Tools media buying software free
Best for e-commerce retargeting. It offers a free-to-install plan with a pay-as-you-go model and daily minimums as low as $5.
