: Secure the right of first refusal for future high-impact placements or seasonal events.
: Ask for "make-goods" or bonus weight to be added to the end of the campaign at no extra cost. media buying negotiation tactics
: Pay close attention to what the vendor isn't saying. If they are desperate for fill-rate, they may be more flexible on pricing for remnant inventory. : Secure the right of first refusal for
: Ensure you can cancel or pause the campaign with minimal notice (e.g., 48–72 hours) if performance doesn't meet KPIs. 🤝 Relationship & Communication If they are desperate for fill-rate, they may
Price isn't the only lever. If the vendor cannot lower the cash price, negotiate for these non-cash benefits:
: Always know your "Best Alternative to a Negotiated Agreement." If one vendor won't budge, be ready to move that budget to a competitor who will.