: Only one in four films currently passes the "Ageless Test," which requires at least one essential female character over 50 who is not reduced to an ageist stereotype. 2. Economic Impact and the "Silver Economy"

: Older women (50+) are four times more likely to be portrayed as "senile" or "feeble" than men of the same age (16.1% vs. 3.5%).

Draft Report: Mature Women in Entertainment and Cinema (2026)