published in Age, Culture, Humanities , this paper argues that the visibility of older models challenges traditional beauty standards by promoting "agelessness." It notes that while older models have historically been cast in stereotypical "character" roles for age-specific products, there is a growing move toward more glamorous, diverse representations.
Several academic and professional papers explore the visibility, agency, and cultural shifts surrounding mature models, often specifically examining the "granny" archetype in media and fashion. mature granny models
(2023) examines how Finnish women over 60 use social media to challenge ageist stereotypes. The study highlights how these "granny bloggers" and influencers use online platforms to demonstrate political agency and societal contribution, effectively moving from invisibility into an "arena of visibility". published in Age, Culture, Humanities , this paper
Don't Call Them Grandmas! The Enduring Appeal of ... - Vogue The study highlights how these "granny bloggers" and
assesses the ideological significance of the "granny" archetype. This paper looks at media texts and ethnographic data, concluding that while representations can be playful, they often still recycle restrictive gender and aging values. Market Trends and Industry Insights