Maria — Alexandrou

: Clarifies that while MQLs are being phased out, individual engagement still remains a critical part of the process.

: Discusses why traditional lead-based metrics are no longer effective in modern B2B journeys. maria alexandrou

: Single leads often fail to capture the full context of a deal, as 93% of B2B buying groups consist of two or more people. : Clarifies that while MQLs are being phased