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: This paper merges financial and marketing frameworks to explain why retail investors follow the show's "madness" and how it leads to irrational market behaviors.
: A report from J.P. Morgan Private Bank that discusses the "ecstasy" of concentrated stock gains versus the "agony" of their potential for dramatic losses. 2. Music and Cultural Research Papers Mad Money - Extazy
: This study examines "attention shocks" created by Jim Cramer’s recommendations. It found that stocks mentioned often see a 3% to 7% overnight return that typically reverses within months. : This paper merges financial and marketing frameworks
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