: Unlike infinite scrolling, "Load More" requires an intentional click, giving users a conscious choice to view more results or stop.

4 Answers. Sorted by: 4. The general rule is that if you can achieve the same result with less user interaction, you should do it. User Experience Stack Exchange Load more with Ajax - Kirby CMS

: Content is typically pulled via Ajax or JSON endpoints , meaning the new data appears instantly without a full page refresh. When to Use It Should I use 'Load More' or Automatic Loading? [duplicate]

The "Load More" pattern is a dynamic navigation design that allows users to request additional content—such as blog posts, products, or gallery items—without leaving the current page or reloading the entire site .

: Only a small subset of items (e.g., 6 or 10) loads initially, improving page speed.