Levi Strauss & Co. is a global leader in denim and one of the world's largest apparel companies, famous for inventing the blue jean in 1873. What began as durable workwear for miners and cowboys during the California Gold Rush has evolved into a symbol of authentic self-expression worn by everyone from rock stars to presidents.
: Launched in 1986, it pioneered the "casual Friday" movement with khaki trousers. Levi Strauss & Co.
: Acquired in 2021, this body-positive brand marks the company's entry into premium activewear. Levi Strauss & Co
: The core denim brand focused on heritage and innovation. : Launched in 1986, it pioneered the "casual
: Added the iconic Red Tab to the back pocket to differentiate from competitors. Brand Portfolio
: Brands designed to offer quality denim at accessible price points. Sustainability & "Profits Through Principles" Levi's® History - Levi Strauss & Co
: Launched Lady Levi’s® , the first blue jeans designed specifically for women.