Leading Digital: Turning Technology Into Busine... Apr 2026

This is the ability to drive change through the organization. Without strong leadership, digital investments often become a "cacophony" of uncoordinated projects. Key components include:

Leading Digital: Turning Technology into Business Transformation

Transformation requires cultural shifts; leaders must use digital tools to foster open dialogue and "crowdsource" solutions from employees to ensure authentic buy-in.

Leveraging automation, data analytics, and real-time integration to break down silos, reduce costs, and increase organizational agility.

Redefining how the company creates value, such as moving from selling products to providing digital-based services or "product substitution".

This refers to where a company chooses to invest its technological resources. The authors identify three primary areas for these investments: