: While 90% of US households maintain paid streaming services, price sensitivity is high; 61% of users would cancel a service over a minor price increase, leading to a surge in ad-supported (AVOD/FAST) tiers. 2. Leading Content & Technology Trends 2025 Digital Media Trends | Deloitte Insights

: 56% of Gen Z consumers find social media content more relevant than traditional TV or movies. They lead consumption with nearly $100 in monthly spending on digital services.

Executive Summary