We rarely change the pre-selected option. "The default made me do it" is a common, yet unrecognized, reason for our choices.
Instead of expecting large behavioral shifts, focus on small, manageable changes that build momentum. Irrational
We like to think of ourselves as rational beings. We weigh pros and cons, calculate risks, and act in our own best interest. But as behavioral science has shown us time and time again, . In fact, we are predictably irrational . We rarely change the pre-selected option