While the video is playful and campy, the song itself deals with heavy themes.
: Frontman Dan Reynolds plays a self-absorbed, high-rolling day trader working on a chaotic trading floor. imagine_dragons_bones_official_music_video
: The story takes place in an intense, fast-paced Wall Street brokerage firm styled straight out of the 1980s. While the video is playful and campy, the
: The use of zombies directly mirrors the lyrics about "magic in my bones" and overcoming the fear of death by imagining what it feels like to be reborn or immortal. imagine_dragons_bones_official_music_video
: The high-stress, greedy, and frantic stockbroker office culture.
: Dan Reynolds has stated that the song reflects his constant obsession with the finality and fragility of human life.