Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v Link

The official music video uses cinematic, moody imagery to reflect these stages of grief :

Producers emphasized vocal emotion during recording; Donghyuk notably recorded his part while nearly in tears to capture the "killing point" of the track . Visual Symbolism in the M/V

A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" .