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: The new logo avoided the "flat minimalism" trend common in modern branding, instead opting for a 3D update that stayed true to the original's personality. 3. Meme Culture as Visual Branding

: Carly's look moved from playful prints and sequins to "stripped-down and realistic" pastels and straight-leg jeans, while Freddie’s signature plaid was "elevated" for a 20-something professional. iCarly image

The show’s enduring "image" is heavily tied to its self-awareness regarding internet memes. : The new logo avoided the "flat minimalism"