How To Gain Customers And Increase Profits With... Apr 2026

: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments.

: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel.

“B2B companies aren't often natural-born marketers... This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory.” Amazon.com How to gain customers and increase profits with...

Beyond the specific book, general business research emphasizes several proven strategies to achieve these goals:

: It details how to fill the top of the sales funnel through targeted "awareness activities" and lead education. : Increasing profits often involves optimizing costs for

: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot.

: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing. This book is a practical, one-stop resource for

Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training.