Often exceed $31,000 as buyers seek near-new reliability.

Often transact between $25,800 and $29,300 . Compact SUVs (e.g., Toyota RAV4): Average roughly $36,807 . Full-Size Pickups: Frequently exceed $66,000 .

The market is currently split between high-end pickups/SUVs driving averages up and more modest compact cars. Industry Average (ATP): $49,353. Average MSRP (Sticker Price): $51,440.

The purchase price is only one part of the financial commitment. Financial experts recommend a "20/3/8" rule: put , finance for 3 years , and keep monthly payments under 8% of your gross income .