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If you are a sole proprietor or need to operate under a name different from your legal entity name, you file a "fictitious name" or DBA with the state, county, or municipality.
Negotiate a licensing agreement to use the name while the original owner retains ownership, which may involve royalty payments. Key Considerations Register your business | U.S. Small Business Administration how do you buy a business name
Register the name by filing Articles of Organization (LLC) or Incorporation (Corporation) with your state’s Secretary of State. If you are a sole proprietor or need
Purchase your domain name (URL) and secure social media profiles to protect the brand online. 3. Buying a Name from Someone Else how do you buy a business name