Scents are processed in the same part of the brain as emotions and memories, making them more powerful than visual ads for building brand loyalty.
The physical path through a store is designed to maximize "cognitive ease." If a store is too difficult to navigate, the brain becomes stressed and switches to a "defensive" mode, reducing impulsive buys. Successful neuroshopping strategies involve creating a "flow" that keeps the brain in a relaxed, receptive state.
Lugli breaks down how specific sensory inputs bypass the conscious mind to influence mood and spending:
The text explains how retailers use "anchors" to influence price perception.