The story of Gay Pride merchandise is a decades-long evolution from to a multi-billion-dollar mainstream industry . What began as handmade artifacts used for survival and visibility has shifted into a complex landscape of corporate "rainbow washing," niche entrepreneurship, and ongoing cultural debate. 1. Origins: Visibility as Resistance
Big brands are staying quiet this Pride Month | CNN Business GAY PRIDE MERCHANDISE
Before mass production, Pride "merch" was a tool for political action and survival. The story of Gay Pride merchandise is a