You can now post carousels with mixed aspect ratios (portrait, square, landscape), which is ideal for "Part 1" photo dumps of a birthday event.
If you are looking to join this trend or create similar content, you might use: You can now post carousels with mixed aspect
Use the Instagram Create mode (the two A's icon) and swipe to the "Happy Birthday" template to tag the creator. You can now post carousels with mixed aspect
The creator is using a "New Insta Pic" to drive traffic from Instagram to a "BDAY STREAM" (birthday stream) on platforms like Twitch or YouTube . You can now post carousels with mixed aspect