Fitbit is no longer an independent public company, so you cannot "buy or sell" Fitbit stock ($FIT). It was acquired by in early 2021 .

After a two-year drought, Google has confirmed new Fitbit hardware is arriving in 2026 . Rumors point to a screenless, elite-focused tracker called the Fitbit Air , aimed at competing with brands like Whoop .

Fitbit Revenue and Usage Statistics (2026) - Business of Apps

Google is rolling out an AI-powered Personal Health Coach for Fitbit users . There are signs this will be part of a new "Google Health Premium" subscription, potentially driving higher recurring revenue .