She has a background in film and television production, as well as professional photography , which likely informs the high production quality and aesthetic of her social media videos.
Melissa emphasizes building an rather than just a following. Her approach includes:
She is vocal about her previous career "crossovers," sharing deep-dive videos on how she transitioned from hospitality and professional makeup into the digital space.
She openly addresses the fears of entering the influencer space as a woman in her 40s from a small coastal town, aiming to inspire other women to pursue their goals regardless of age or location.
She is a trained professional makeup artist , a skill she frequently leverages to provide beauty tutorials and product reviews for her audience.
She frequently acts as a "personal shopper" for her followers, testing products and finding deals to help them navigate beauty and fashion.