Eastbay -

Founded in by high school track coaches Art Juedes and Rick Gering , Eastbay began with just $4,000 worth of running shoes sold out of the back of a van in Wausau, Wisconsin. They aimed to provide athletes with technical gear they couldn't find in local stores.

For decades, was the "sneakerhead's bible," a mail-order catalog that transformed from a small-town operation into a global cultural icon before shuttering in early 2023 . The Legend of the "Laced-Up Bible" eastbay