E-commerce: Concepts, Principles, And Applicati... Official

: This study clarifies how e-commerce has emerged as a crucial alternative to traditional commerce, resolving modern competitive challenges.

: A chapter that analyzes basic definitions and models, specifically highlighting research on recommendation systems as a driver of growth. Adoption & Emerging Trends E-Commerce: Concepts, Principles, and Applicati...

: Analyzes 23 peer-reviewed studies to identify how environment, technology, and customer trust influence adoption, especially in developing economies. Practical Principles : This study clarifies how e-commerce has emerged