: 95% of online shoppers now consider fast delivery (such as 2-day shipping) a "must-have" factor.
: Consumers often shop not out of necessity, but to soothe negative emotions or boost social status. e-commerce buying behaviour
: Younger demographics, particularly Gen Z, are highly susceptible to impulsive buying triggered by social media trends and influencer endorsements . : 95% of online shoppers now consider fast
Below are the most compelling trends and factors currently defining online shopping behavior: particularly Gen Z