Common Sense ... - Donвђ™t Make Me Think, Revisited: A

"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it."

Steve smiled. That was the highest compliment he could ever receive. Don’t Make Me Think, Revisited: A Common Sense ...

"That was easy," she shrugged. "I didn't even have to think about it." "Read this," she said

He made the "Checkout" button large, green, and exactly where a thumb expects it to be. walked over and dropped a slim

His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug.

"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it."

Steve smiled. That was the highest compliment he could ever receive.

"That was easy," she shrugged. "I didn't even have to think about it."

He made the "Checkout" button large, green, and exactly where a thumb expects it to be.

His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug.