The "Zumba effect" helped Don Omar and other Latin artists like Daddy Yankee ("Limbo") and Pitbull reach diverse global audiences who might not have otherwise listened to reggaeton. The high-tempo beats were found to be perfect for the dance-based aerobic workouts that define Zumba Fitness .
With roughly 12 million participants in Zumba classes weekly at the time of the deal, Don Omar saw the platform as a way to ensure millions of "hits" for his music through live classroom engagement. Don Omar Zumba
The track peaked at No. 2 on Billboard's Hot Latin Songs chart and remained a staple on the charts for nearly a year. The "Zumba effect" helped Don Omar and other
The song served as the main track for the video game Zumba Fitness Core on Kinect and Wii. A New Marketing Frontier The track peaked at No