Domestos is a dominant household hygiene brand in Romania, known for its bleach-based cleaning products and significant social impact through school sanitation initiatives.

Founded in 1929 by Wilfred Handley in a garden shed in Newcastle, Domestos has grown into a global leader acquired by Unilever in 1961. In the Romanian market, it is a staple in the home care segment, with products such as thick bleach and toilet rim blocks widely available at retailers like Carrefour Romania.

: Domestos acts as a primary advocate for hygiene, partnering with UNICEF to build and renovate clean toilet facilities, providing access to running water where it was previously unavailable.

: This local effort is part of a broader mission to provide 100 million people worldwide with improved sanitation by 2030. Product Range in Romania

: While known as Domestos in Romania and the UK, the brand is marketed as Vim in Argentina and Vietnam, Glorix in the Netherlands, and Domex in India.

: Unlike many acid-based competitors, Domestos uses a 100% biodegradable bleach-based formula to eliminate germs and limescale. The "Right to Toilets" Campaign in Romania

: The brand highlighted that children in over a quarter of Romanian schools were still using outdated backyard toilets.

Consumers in Romania can find a variety of Domestos products designed for deep cleaning and long-lasting hygiene: Domestos – from unstoppable power to powerful purpose