While professional English-language reviews are scarce, the song has significant cultural impact across the Caucasus and Eastern Europe.
: The structure conveys a sense of repetitive, inescapable longing—mirroring the "again and again" refrain. Critical Reception
(Again and Again) is one of the most recognizable tracks by Georgian folk artist Dato Kenchiashvili , originally released in September 2016. The song is celebrated for blending traditional Georgian musicality with modern soulful arrangements, amassing over 38 million views on his official YouTube channel . Musical Style & Production The song is celebrated for blending traditional Georgian
: It remains one of Kenchiashvili's most popular tracks on streaming services like Spotify , often appearing alongside other folk hits like "Ioro".
The song's title, (ისევ და ისევ), translates to "Again and Again" or "Still". : On platforms like TikTok and YouTube, the
: On platforms like TikTok and YouTube, the song is frequently cited as a "masterpiece" of modern Georgian music that promotes a message of peace and universal human connection.
: The song uses evocative imagery such as falling night, counting seconds, and mirrors the feeling of an "unfillable miracle" or following a shadow/illusion. and eternal devotion.
: The lyrics revolve around themes of parting, longing, and eternal devotion. Key lines translate to "I love you still" ( isev mikvarkhar ) and "I followed you as a shadow eternally".