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: The system scans emails, call transcripts, and support tickets to detect shifts in a client’s tone—identifying frustration before it leads to churn.

19 CRM Features That Will Benefit Your Business - Salesforce

: You can proactively save "at-risk" accounts before the customer decides to leave.

While standard CRMs track basic metrics like "last contact date" or "deal stage", a predictive health feature uses AI to analyze the quality and sentiment of those interactions in real time.