In the early 2010s, remained one of the most influential figures in the manele genre, a style blending Balkan folk with modern pop influences. While the specific track "Cine Stapaneste Banii" (Who Rules the Money) is part of his extensive catalog focusing on themes of wealth and social status, it reflects a broader 2012 era of live performances and high-production music videos under the guidance of producer Dan Bursuc . Themes and Style

His work from this period typically explores the dichotomy of financial success and the moral weight of money:

: A track emphasizing his identity as a provider and successful entrepreneur in the music industry.