Communication Theory Media, Technology And Society Official

: Defined by centralized, "one-to-many" communication. This model relies on a few producers (TV, radio, newspapers) sending messages to a passive audience.

: Defined by decentralized, "many-to-many" networks like the internet. This age is characterized by interactivity, where the traditional boundary between "sender" and "receiver" is blurred. 2. Key Theoretical Concepts Communication Theory Media, Technology and Society

For those studying this as a course, typical activities include: : Defined by centralized, "one-to-many" communication

The book primarily distinguishes between two historical eras of communication: : Defined by centralized