: There are roughly 13 steps a buyer takes before they are ready to buy; traditional sales usually enter at step 10. Buying Facilitation enters at step 1 to speed up the process. π Benefits Mentioned in Posts
Traditional sales focus on the (the product or service), whereas Buying Facilitation focuses on the change management the buyer must go through before they can even consider a purchase. π Key Principles buying facilitation
: These are not for gathering info, but for leading the buyer to discover their own internal barriers to change. : There are roughly 13 steps a buyer
"Buying Facilitation" is a sales methodology developed by Sharon Drew Morgen that shifts the focus from "selling a product" to "facilitating the buyer's internal decision process". π― The Core Philosophy π Key Principles : These are not for
: Proponents claim it can increase close rates to 40%, compared to the ~5% average of traditional methods.
: It allows sellers to identify on the very first call who will buy versus who should buy, saving time on "chasing" leads.