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The essay is often cited in Web3 and "Creator Economy" circles because it shifts the perspective of social media from a hobby to a high-stakes marketplace [2, 5]. Critics often find it a "dystopian" look at human relationships, while proponents see it as the ultimate form of meritocracy where talent is instantly rewarded by the market [4, 6]. : The title refers to the pursuit of

: The idea that every social interaction—a like, a retweet, or a follow—can be converted into a financial signal [2, 5]. Why It Is Considered "Interesting" The essay is