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These BOGO promotions successfully transformed a potential crisis into a record-breaking launch. By the end of 2017, even Verizon utilized BOGO deals on the S8 to "roil" a quiet holiday market, forcing competition to remain fierce.
Coming off the heels of the Galaxy Note 7 recall, the Galaxy S8 was more than just a new flagship; it was a necessary redemption for Samsung. To ensure its success, Samsung and its carrier partners employed aggressive BOGO deals to flood the market with their new "Infinity Display" technology. These offers weren't just standard sales—they were high-stakes maneuvers to regain consumer trust and solidify market share. The Evolution of the Deal buy one get one samsung galaxy s8
: In May 2017, Samsung disrupted the "strings-attached" model by offering a BOGO deal directly through Samsung.com . This version was praised for its simplicity, offering a full refund to the original payment method within just 7–10 days, provided one phone was activated on T-Mobile. To ensure its success, Samsung and its carrier