Retailers and manufacturers use BOGO candy offers for several strategic reasons:
: When a brand introduces a new flavor or product, a BOGO deal encourages customers to try it with lower perceived risk, hoping to convert them into regular buyers. buy one get one free candy
Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread Retailers and manufacturers use BOGO candy offers for
: High-visibility BOGO offers on popular candy can act as "loss leaders," drawing customers into the store where they are likely to purchase other full-priced items. the consumer takes two
: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations