Buy By -

: Compile a list of features or enhancements based on user research or sales feedback.

: Bring together a diverse group of stakeholders and explain the budget constraints. buy by

: Each feature is priced based on its development cost or complexity. Some features may be "expensive" enough that a single participant cannot afford them alone, forcing them to collaborate and pool their resources. : Compile a list of features or enhancements

: Participants (usually customers or internal stakeholders) receive a fixed amount of "money" that is significantly less than the total cost of all potential features. Some features may be "expensive" enough that a

: The process encourages stakeholders to align themselves and negotiate which "killer features" are worth their collective investment.

: For the product team, this provides a clear signal of not just what customers want , but what they are willing to pay for or prioritize under constraint. Implementation Steps