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When setting up your barcodes at GS1, ensure the matches what you use in Amazon Seller Central exactly. If you have many items or variations (sizes/colors),
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To sell on Amazon, you need a (Global Trade Item Number), typically a UPC (Universal Product Code) for the US or an EAN for Europe. Amazon explicitly verifies these against the GS1 database to ensure they belong to your brand. 1. Buy Directly from GS1
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