: Most businesses spend between $100 and $10,000 per month .
: Ensure the page your ad links to is highly relevant to the search query. This can improve your Quality Score and lower your Cost Per Click (CPC) .
: Set a daily budget. For small local campaigns or keyword testing, businesses often start with $10–$50 per day .
: Focus your ad text and landing pages on solving the visitor's problems rather than just selling. Appealing to emotions like anxiety or awe can help increase engagement.