: A study on Buying Decisions of Laptop at College Level Students (2016) identifies that price and product image are the primary drivers for student purchases, often outweighing other technical specifications. Transform your learning with the HP Education Program

: Retailers often leverage "unit bias" by bundling a laptop with accessories or a second unit, leading consumers to view the entire package as one high-value item, which encourages higher overall spending.

: High-volume discount programs often have strict caps. For example, the HP Education Program limits student purchases to 2 PCs and 2 tablets per calendar year to prevent resale abuse.