But Wait ... There's More!: Tighten Your Abs, M... -

You can find But Wait . . . There’s More! at Amazon for an in-depth look at how these pitchmen conquered our living rooms. Go to product viewer dialog for this item. But Wait ... There'S More!

The subtitle— Tighten Your Abs, Make Millions —perfectly captures the two pillars of the infomercial dream: . We are a culture obsessed with the "too-good-to-be-true" deal, whether it’s a revolutionary ab-cruncher or a "get-rich-quick" real estate system. Stern treats this not just as a business history, but as a "muckraking exposé" that explores our collective consumerist habits. Why We Can't Look Away But Wait ... There's More!: Tighten Your Abs, M...

But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry You can find But Wait

Have you ever found yourself wide awake at 2 AM, mesmerized by a man in a neon shirt screaming about the miracle powers of a waterproof sealant? Or perhaps you’ve been tempted by the promise of "perfect abs" in just five minutes a day? There’s More