Aim for an intense, loyal relationship where customers feel a deep connection.
Create a visual brand guide including color palettes, fonts, and photography styles.
Focus on growing name awareness, brand loyalty, perceived quality, and positive associations.
Highlight unique features that set you apart from competitors. 3. Develop Brand Elements
Your identity is how you want to be perceived, which differs from your "image" (how you are currently perceived).
Focus on organizational attributes like innovation or quality.
Look beyond product attributes. Consider: