Closings typically showcased a zoomed-out view of the studio or the "map" backdrop that defined the late '90s aesthetic. 1999–2006: The "Classic" Modern Era
Renato Machado’s "um bom dia" became a staple. During special events like Carnival, the closing would shift to on-location shots, such as Renata Vasconcelos reporting from the Sambadrome. Visual and Technical Characteristics
The iconic orchestral theme underwent subtle arrangements but maintained its urgent, waking-up energy. Bom Dia Brasil - Encerramentos (1997 a 2006)
Closings became more conversational. Anchors would regularly mention the Jornal Hoje schedule (usually 1:15 PM) and offer well-wishes for the day.
As technology improved, the closings began to feature more camera movement, panning across the newsroom to show the crew or scrolling credits over a wide shot of the set. Major Logo & Identity Shifts Year Range Primary Logo Style Aesthetic Note 1997–1999 Flat/2D Map Design Earth tones and traditional newsroom feel. 1999–2006 3D Metallic Gloss Introduction of blue/silver palettes and glass-heavy sets. 2006 (Late) High-Contrast Digital Closings typically showcased a zoomed-out view of the
Late '90s closings sometimes briefly recapped major headlines, such as fuel price hikes or social issues, before the final goodbye.
Throughout this decade, the closing sequences shared several distinct elements: As technology improved, the closings began to feature
Following a major overhaul in March 1996, the show moved to a 7:30 AM slot.