The (formerly the RCA Music Service) was a popular mail-order music club that reached its peak in the 1990s . It is best remembered for its aggressive "penny deals," where customers could receive a large batch of CDs or cassettes for almost nothing—provided they agreed to purchase more at full price later. The Business Model: "8 CDs for the Price of 1"
How did 1990s "CD clubs" like BMG or Columbia House make money? bmg music service
The service operated on a direct-to-consumer subscription model designed to build instant music libraries. The (formerly the RCA Music Service) was a