In a shift from "midnight sprees," US sales peaked between 8:00 AM and 12:00 PM as consumers opted to sleep in. 3. Top Performing Product Categories
US online sales reached $8.9 billion , down from $9.0 billion in 2020. Black Friday (2021)
The "shopping holiday" evolved into a month-long event, with consumers adapting to new economic realities. In a shift from "midnight sprees," US sales
Smartphones accounted for 44% of online sales , an 11% increase YoY. In a shift from "midnight sprees