"Hidden gem" period; retailers target students with package deals on basic sheet sets and comforters. Black Friday/Cyber Monday

Many retailers, especially mattress brands, offer free or heavily discounted bedding accessories (pillows, protectors, sheets) when you purchase a mattress during holiday events.

Major events like Amazon Prime Day offer peak summer deals on cooling sheets and essentials. Back-to-School

Retailers often move older stock to clearance in January and July to make room for new seasonal collections.