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Beyond the corporate strategy, the mission is often told through employee actions that emphasize the "humanity" of tech: Homepage - Best Buy Corporate News and Information
: In 2024, Best Buy updated its mission to reflect that customers are now more tech-savvy. The focus shifted from being an "expert" to being a partner in discovery , helping people use tech to pursue their passions. Mission in Action: Human Stories
In the early 2010s, Best Buy was widely predicted to fail due to the rise of e-commerce. Former CEO Hubert Joly led a dramatic turnaround by shifting the focus from simply selling hardware to providing a "human touch" that online competitors could not match.
The overarching story of Best Buy's mission— to —is one of transformation from a traditional retailer to a service-oriented partner that helps customers "choose and use" technology. The Turnaround Story: Purpose Over Profit
: Best Buy turned its massive real estate into an asset by renting space to tech giants like Apple, Microsoft, and Sony, creating dedicated showcase areas.
: Instead of cutting staff, Joly reinvested in employee training and restored employee discounts. He empowered frontline staff to match online prices, shifting the focus to customer obsession.
