Best Buy Christmas Commercial 2017 Review

Ads heavily promoted Blue Shirt experts and Geek Squad agents , highlighting free in-home consultations to help customers find the "perfect holiday hookup". Impact & Market Positioning

CMO Whit Alexander noted that the campaign shifted focus from the products themselves to the reaction of the recipient and how that makes the gift-giver feel. best buy christmas commercial 2017

The campaign aimed to differentiate Best Buy by being "quieter" and story-based, letting the high-tech manufacturers do the "heavy lifting" of product description while Best Buy focused on the . By emphasizing the "perfect gift" and expert service, Best Buy positioned itself as the definitive destination for high-stakes holiday shopping. Best Buy's CMO Provides Sneak Peek at New Holiday Ads Ads heavily promoted Blue Shirt experts and Geek

Features a family in the "holiday homestretch" unwrapping their final gifts—a Samsung QLED 4K Smart TV and a Nintendo Switch —to total "family freak-out" levels of joy. By emphasizing the "perfect gift" and expert service,

Showcases a family unwrapping high-end Apple products, including the Apple Watch Series 3 , iPhone X , and iPad .

Report: Best Buy 2017 Holiday Campaign – "Open This Last" The 2017 Best Buy Christmas campaign, titled focused on the emotional payoff of giving the "perfect" gift—the one that causes the recipient to "freak out" with excitement. Campaign Strategy & Execution

Highlights deals on Samsung smartphones, emphasizing the "pure holiday thrillers" found at Best Buy .