Behavioural Economics And Finance -

: A model describing how individuals evaluate potential losses and gains when making choices under risk.

: The psychological tendency for the pain of losing something to be twice as powerful as the joy of gaining the same amount. Behavioural Economics and Finance

: Common mental shortcuts—such as Anchoring (relying too heavily on the first piece of info) or Herd Mentality (following the crowd)—that can lead to systematic errors. : A model describing how individuals evaluate potential

The feature of explores how psychological factors, emotions, and cognitive biases influence everyday financial decisions, challenging traditional "rational" economic models. Core Concepts and Principles Behavioural Economics and Finance